Art Direction
2023
Ask
The Third Eye approached us to design a suite of presentation templates and communication collateral that could better communicate their work to clients, collaborators and partners, while staying true to the organisation's values and the trust it had built over the years.
Solution
As we got to know the organisation, it became clear that the collateral was only one part of the story. Over nearly three decades, The Third Eye had evolved significantly, but its visual identity no longer reflected the organisation it had become. Together, we expanded the scope to create a refreshed identity and a flexible visual system that could carry everything from presentations and reports to campaigns, publications and digital communications.
Strategy
The logo had become an important part of The Third Eye's identity, so preserving its recognisable structure was always part of the brief. Rather than starting from scratch, we looked for a story within the existing mark. At the heart of the identity is a simple idea: growth. Drawing inspiration from the form of a tree, a family of geometric shapes becomes the building blocks of the brand. They branch, intersect and transform across different applications, creating a visual system that feels flexible, human and alive, much like the research process itself.
Result
The refreshed identity launched at The Third Eye's 30th anniversary, giving the agency a visual presence that matched the scale and ambition of where they are headed.
