Art Direction
2023
Ask
The Sangath Wellness Centre needed an identity of its own, one that felt warm, approachable and reassuring for people seeking support, while remaining closely connected to Sangath's trusted legacy. The challenge was to create a visual language that could work across the centre's physical space, communications and outreach without feeling clinical or institutional.
Solution
We created a flexible identity system centred on clarity, warmth and accessibility. Built to work across the centre's physical environment, communications and outreach, it gives the Wellness Centre a recognisable presence while creating a welcoming experience for people seeking support.
Strategy
A rebrand for an established agency requires as much restraint as it does reinvention. We worked carefully to retain what was already recognisable and trusted about The Third Eye, evolving rather than replacing. The templates and collaterals we created gave the team a practical system they could use consistently across every client interaction.
Result
More than a logo, the identity became a visual language for the Sangath Wellness Centre. It provides a consistent foundation across communications, helping the centre engage people with clarity, warmth and confidence.
