Art Direction
Illustration
Animation
2025
Ask
They wanted a campaign that tapped into that sensory relationship, reimagining denim not just as something you wear but something you experience. The brief asked for a world where fashion and pleasure blur, where the tactile and the edible exist in the same space.
Solution
We created Tastes Like Style, an illustrated campaign for ONLY's new denim collection, built around a simple and strange idea: denim is delicious. We built a surreal visual world where people experience denim differently.
Strategy
Each illustration was designed to be eye-catching across social media and in-store screens, translating the sensory qualities of denim into something unexpected and edible. Fries served in denim pockets, milkshakes with jean seams, soft serve dripping in indigo. The campaign was designed to work across social media and in-store formats, from square posts to vertical stories to large-scale screens, with a coherent visual presence across every touchpoint of the launch.
Result
Tastes Like Style was shared across ONLY's in-store digital screens and social media channels and as part of their seasonal denim launch, reaching over 845,000 views across the campaign's posts.
